A clear plan for social media selling success
Social Media Selling with NPC
The following piece is from the Natural Products Canada (NPC) website. To view the original post about my webinar on Social Media Selling, click HERE.
Now more than ever, you need to leverage social for your business
The world of social media can be overwhelming, but it’s an essential part of doing business. On January 28th, Tara will partner with NPC to offer a free webinar: Social Media Selling. She sat down with us to share a little of what you can expect.
What will the audience take away from your webinar?
If you want to inject creativity and new ideas into your social media to sell products, this is the session for you. I’m a big fan of conciseness and clarity in our intentions and goals, and I model that. I’m going to talk about how to earn your spot in the market and sell organically through the 4 Ps of Social Media Selling:
Product: You need to have a great product and a great brand, including stunning visuals.
Place: Make it easy for people to find your product.
Promotion: Offer deals in-store or online, and make sure you’re telling people about it.
Professional Presence: Linkedin is the most important networking platform for business leaders and their teams.
Ultimately, you need a clear plan and specific goals so you can measure your success on social media. What do you want to achieve by using social media? Who are your followers today and which followers do you want tomorrow? What are the key performance indicators for your social media strategy?
What do you want entrepreneurs to understand about social media selling?
You can use your creativity to sell your products in an organic way, without traditional advertising. When we think of selling online, we often leap to, “What’s the advertising budget?” But not every business has advertising dollars. With social media selling, you don’t need to spend money to make money.
What are the biggest challenges facing entrepreneurs in terms of leveraging social media to sell?
When you’re new to social media, it takes time to grow your following. It’s important to set specific and clear expectations and build patience into that. It’s not going to happen overnight.
A lack of stunning visuals on your social media platforms is also a common problem. Visuals are key to creating a link from what consumers see on social media to what they see on the store shelf. Remember that your visuals don’t have to be perfect — use your phone!
While you’re using that phone, consider generating some compelling video. Videos perform three to five times better than any picture. Consumers want to see your product and see it in action. Invite your team to make creative video content using a platform like TikTok, for example. Show them interacting with your product, eating it, using it.
There’s More!
Read the full piece from Natural Products Canada (NPC) HERE.